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B2B Marketing Insights & Trends

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  • Top 7 Branding Ideas for Your Consulting Firm
    by Lee Frederiksen on July 10, 2019

    Learn different branding ideas for your consulting firm to help achieve high growth. The post Top 7 Branding Ideas for Your Consulting Firm appeared first on Hinge Marketing.

  • Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    by Lee Frederiksen on June 3, 2019

    Bringing in new clients is essential to the health of every professional services firm. And nothing is more central to the success of that endeavor than an effective sales and marketing strategy. This article will focus on how to develop a strategy for your firm. Let’s begin by clearing up some basic confusion: what is... The post Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know appeared first on Hinge Marketing.

  • The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar
    by Elizabeth Harr on May 22, 2019

    I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is implementation so overwhelming? The answer is simple: implementing a strategy... The post The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar appeared first on Hinge Marketing.

  • Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution
    by Karl Feldman on May 16, 2019

    Marketing for engineering firms is changing fast. Find out why traditional techniques are giving way to more modern online marketing strategies. The post Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution appeared first on Hinge Marketing.

  • How to Find the Best Keywords for Optimizing Your Website Content
    by Kevin Bloom on May 15, 2019

    How does your firm find keywords for optimizing your website content? This post identifies the top SEO strategies for online marketers. The post How to Find the Best Keywords for Optimizing Your Website Content appeared first on Hinge Marketing.

  • The Role of Your Marketing Department — And What You Should Expect From It
    by Lee Frederiksen on May 13, 2019

    Learn how to build your marketing department to drive growth, increase profitability, and develop business leads and opportunities. The post The Role of Your Marketing Department — And What You Should Expect From It appeared first on Hinge Marketing.

  • Top 10 Marketing Techniques for Professional Services
    by Lee Frederiksen on April 22, 2019

    What are the top online and offline marketing techniques for your firm? This post outlines the top 10 marketing techniques for professional services firms. The post Top 10 Marketing Techniques for Professional Services appeared first on Hinge Marketing.

  • Marketing Planning Process for Professional Services
    by Lee Frederiksen on April 8, 2019

    Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money — two valuable resources no professional services firm can afford to squander. However, the marketing planning process that... The post Marketing Planning Process for Professional Services appeared first on Hinge Marketing.

  • LinkedIn Networking Tips: Making Connections and Getting Business in 3 Easy Steps
    by Joe Pope on April 4, 2019

    Learn how to build your LinkedIn profile and engage to boost visibility, make connections, and generate leads for your firm. The post LinkedIn Networking Tips: Making Connections and Getting Business in 3 Easy Steps appeared first on Hinge Marketing.

  • Outsourcing Marketing for Professional Services Firms
    by Lee Frederiksen on March 14, 2019

    To outsource or not to outsource? It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Why? Because professional services marketing is evolving, and many firms are struggling to keep up. For years, professional services have been marketed... The post Outsourcing Marketing for Professional Services Firms appeared first on Hinge Marketing.